Going pink could be easier than you think. Find all the details you need here to get behind this campaign and help us light up the skyline during Organ Donation Week.
Anthony Clarkson, Interim Director of Organ Donation and Transplantation at NHS Blood and Transplant, said: "We support all activity that increases the availability of donated organs for life saving transplants and we welcome the Government’s commitment to organ donation."
Organ Donation Week runs between September 3rd and 9th, and this year we’re encouraging people to share their organ donation decision with their families.
Billed as the largest ever British Transplant Games, athletes from across the UK will converge in Birmingham on Thursday 2nd August to take part in four days of competitive sports activities, highlighting the lifesaving and transformational benefits of organ transplantation.
A rising proportion of people who die in need of a transplant is from a black, Asian or ethnic minority background despite more families in these communities supporting organ donation.