Celebrities ‘cook up' conversations with their favourite dishes as part of new YouTube series

New series sees familiar faces discuss mental health, religion and organ donation.

5 May 2021

Guests including BAFTA nominated grime artist and chef, Big Zuu and his two best friends Tubsey and Hyder as well as TikTok’s famous family, The Kabs, are set to appear in a new YouTube mini-series, created by NHS Blood and Transplant and agency, Word on the Curb, to help start up conversations about organ donation.

Grime artist and chef Big Zuu shows off his delicious jollof rice
Grime artist and chef Big Zuu shows off his delicious jollof rice

‘Cooking up a conversation with…’ is a new four-part series and will be released weekly and discusses a range of subjects, such as mental health, religion and organ donation all whilst guests are cooking their favourite dishes.

Organ donation and ethnicity

The series aims to highlight the shortage of organs for those waiting for a transplant, particularly those from Black and Asian backgrounds. For many patients in need of a transplant the best match will come from a donor from the same ethnic background.

Kidney donors and recipients are matched by blood group and tissue type, and people from the same ethnic background are more likely to have matching blood groups and tissue types. Black, Asian and minority ethnic patients often have to wait significantly longer for a successful match than white patients, due to a shortage of suitably matched donors.

We wanted to take away some of the taboo surrounding the subject

Geraldine Parker-Smith, Marketing Manager at NHS Blood and Transplant, says:

“We are thrilled to have created a unique and vibrant series with Word on the Curb, it is a brilliant opportunity for us to raise awareness and get people talking about the importance of discussing organ donation with your loved ones.

“Quite often when discussing donation, people can find it really difficult to discuss or even bring up in conversation. We wanted to show the power and positivity within the gift of giving life and take away some of the taboo surrounding the subject.

“We were really keen to create a series that not only lets people hear others talking about their views on the subject, but also encourages and motivates people to start conversations of their own – and most importantly show real examples of how to do this.”

Ndubuisi Uchea, Co-Founder at Word on the Curb, says:

“We are delighted to support NHS Blood and Transplant to create a new YouTube mini-series with some familiar faces our community know and love. Our goal was to allow natural, unprompted conversation between our guests to hear their honest, personal thoughts and questions about organ donation.

“Knowing how conversations are likely to happen whilst families and friends are creating meals together and taking the time to chat, it seemed to be the perfect premise to create conversation. We wanted to replicate real-life conversations and we’re delighted to be able to have produced a series which does exactly that.”