ITV's From The Heart entertainment show encourages people to join the Organ Donor Register
The ITV From The Heart campaign culminated in an amazing entertainment programme broadcast to the nation on Wednesday 13 February at 9:00pm on ITV1.
Hosted by Dermot O'Leary, a whole host of stars from both here and abroad encouraged people across the UK to join the NHS Organ Donor Register and tell their loved ones that they want to be an organ donor. They included Simon Cowell, Alesha Dixon, Gaby Logan and Tom Daly to name but a few!
Sally Johnson, Director of Organ Donation and Transplantation at NHS Blood and Transplant said: "We are absolutely delighted ITV launched this campaign and are very grateful for all the hard work they put into pulling it together. In doing so, they have reached millions of people throughout the UK with personal stories, in-depth analysis and celebrity support - to encourage people to join the Organ Donor Register and to tell their loved ones their wishes. Throughout the week, we have seen an amazing response with people registering and talking about organ donation on twitter through #fromtheheart.
"Too many people are dying while waiting for an organ transplant and this campaign has helped increase public understanding of the issues and encouraged more people to be proud to do their bit for others in agreeing to be an organ donor. Thank you to everybody who shared their own stories of organ donation, receiving a transplant and of waiting for an organ. Without you this campaign could not have become a reality."
The hour long entertaiment show featured the cast of outnumbered, a memorable duet by Pixie Lott and Rowan Atkinson and an hilarious comedy sketch with Jo Brand and Ricky Grover.
The band McFly were interviewed with the inspirational Joe Matthews, a transplant recipient and Transplant Games athlete. The band then treated the audience to a performance of 'It's All about You'.
Alexandra Burke appeared with her mother, Melissa Bell, to tell the heartbreaking story of Melissa's ongoing wait for a kidney transplant. In a heartfelt interview, Alexandra told of the moment she knew her mother was seriously ill and in need of a transplant. Alexandra then took to the stage to sing live with Jools Holland and his 17 piece band.
The highlight of the show was an interview with Phil Pope, a musician. He is the father of Will Pope, a young man who has been in hospital for months and had previously been the focus of an ITV Tonight documentary, Waiting for a Heart. Phil updated Dermot on Will's slow but steady progress since his recent heart transplant. Phil Pope then closed the show with an emotional performance as he sang a ballad he had written himself.
As the credits rolled and the main part of the ITV From The Heart Campaign came to a close, viewers were encouraged to join the NHS Organ Donor Register and tell their loved ones.