Five transplant recipients say "thank you" on ads broadcast by over 200 national radio stations. The initiative encouraged thousands of people to join the register, and aimed to encourage people to tell their friends and families about their wish to donate organs in the event of their death.
A decade of dialysis ended for Daljit Toor when he received a donated kidney. Daljit says he owes "everything" to his donor and stresses the need to get more Asian people signed up to the register.
Two kidney transplant operations have transformed Deborah Duval's life. In this advert she describes how she owes it to her donor to get as much from life as possible.
Georgina Potier had a kidney transplant at the age of seven. Fifteen years on, she has just completed her degree and says so many opportunities are available to her thanks to her donor.
A liver transplant saved Mike Dorricott from a life threatening virus. He tells of his immeasurable gratitude to his donor for the chance to see his children grow.
Keen sportsman Rob Hodgkiss says he can't begin to thank the family who donated him a heart. Without his donor's generosity his daughter wouldn't have a father and his son would not have existed.
More life stories
Find out how others have been encouraging those in their local communities to sign up in our case studies section.