Our first nationwide organ donation campaign was launched in Autumn 2009. This campaign aimed to raise public awareness about organ donation and to significantly increase the number of people on the NHS Organ Donor Register so that more lives could be saved and transformed. The campaign launched across TV, radio, digital and press with the message: 'If you believe in organ donation, prove it'. We have now created the above adverts which work in collaboration with our 'Prove It' campaign. These will be used by all major TV channels and radio stations, are free of charge and fully cleared by Clearcast.
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